2019 European Electric Scooter & Hluav Taws Xob Tsheb kauj vab Kev Lag Luam Kev Tshawb Fawb

Oct 16, 2019

Tso lus

2019 yog lub xyoo tseem ceeb rau European micromobility kev lag luam. Sib koom hluav taws xob scooters, tom qab kev nthuav dav sai ntawm 2018, nkag mus rau theem ntawm kev tswj hwm thiab kev sib koom ua ke. Cov tsheb kauj vab hluav taws xob txuas ntxiv lawv txoj kev loj hlob muaj zog, tshaj li 3 lab units muag rau xyoo. Xyoo no, kev sib koom ua ke ntawm txoj cai, peev, thiab thev naus laus zis tau hloov kho thaj chaw ntsuab ntsuab thoob plaws Tebchaws Europe.

* Qhov kev tshuaj xyuas no yog ua raws li ntau yam kev lag luam qhia thiab cov ntaub ntawv lag luam luam tawm xyoo 2019-2020, npaj los muab cov ntsiab lus keeb kwm kev lag luam rau KUKIRIN hom blog.*

 

I. Kev Lag Luam Kev Lag Luam: E-Bikes Tshaj 3 lab, E-Scooter Kev Lag Luam Tus nqi ze li $300 lab

Hauv 2019, European hluav taws xob kev lag luam kev lag luam xa tawm cov txiaj ntsig zoo.

Raws li cov ntaub ntawv muab tso ua ke los ntawm LEVA-EU (Lub Teeb Hluav Taws Xob Lub Tsheb Hluav Taws Xob Tebchaws Europe), kev muag tsheb kauj vab hluav taws xob hauv Tebchaws Europe mus txog kwv yees li3 lab unitsnyob rau hauv 2019. Lub teb chaws Yelemees coj lub teb chaws nrog1.36 lab unitsmuag, accounting rau ntau tshaj ib feem peb ntawm tag nrho cov European muag khoom. Lub Netherlands muag423,000 units, thaum Belgium muag238,000 units. Qhov tseem ceeb, cov tsheb kauj vab hluav taws xob suav nrog feem tseem ceeb ntawm tag nrho cov tsheb kauj vab muag hauv txhua lub tebchaws: 31.5% hauv Tebchaws Yelemees, 42% hauv Netherlands, thiab qhov zoo siab.51%hauv Belgium- txhais tau tias hauv Belgium, ntau tshaj ib qho ntawm txhua ob lub tsheb kauj vab muag tau hluav taws xob.

Hauv ntu hluav taws xob scooter thiab maus taus, ResearchAndMarkets kwv yees xyoo 2019 European kev lag luam loj ntawm$284.2 lab. Txawm hais tias daim duab no tseem nyob qis qis, qhov kev loj hlob muaj peev xwm yog qhov tseem ceeb xav txog kev sib koom scooters tsuas yog nkag mus rau European lag luam ntawm qhov ntsuas hauv 2018-2019.

Qeb

2019 Cov duab tseem ceeb

Kev ua lag luam

Fais Tsheb kauj vab

~ 3 lab units

Lub teb chaws Yelemees: 1.36M, Netherlands: 423K, Belgium: 238K

Hluav taws xob scooters / maus taus

$284.2 lab

Fabkis, Lub teb chaws Yelemees, Ltalis ua lag luam tseem ceeb

PLEV (incl. Private Scooters)

Fabkis: 605, 000+ units

+5% vs 2018, +400% vs 2016

*Sources: LEVA-EU , ResearchAndMarkets *

 

II. Fais Tsheb kauj vab Kev Lag Luam Sib Nqus Dive: Lub Tebchaws Yelemes Lead, Txoj Cai Tsav Kev Loj Hlob

2.1 Lub teb chaws Yelemees: Tebchaws Europe loj tshaj E-Bike Market

Hauv 2019, German hluav taws xob tsheb kauj vab kev lag luam txuas ntxiv nws txoj kev loj hlob muaj zog. Tag nrho ntawm1.36 labe- tsheb kauj vab tau muag hauv lub xyoo, suav txog kwv yees li 38% ntawm tag nrho cov muag khoom nyob sab Europe. Peb pawg tseem ceeb - nroog / nroog e-bikes, ncig e- tsheb kauj vab, thiab hluav taws xob roob tsheb kauj vab (e-MTBs)- ua ke suav nrog94%ntawm tag nrho cov e- muag tsheb kauj vab hauv lub teb chaws Yelemees.

German e- tsheb kauj vab xa tawm kuj ua tau zoo heev. Nyob rau hauv 2018, German manufacturers exported kwv yees li440,000e-bikes, sawv cev rau a51%nce ntau dua 2017. Qhov no qhia txog cov khoom lag luam zoo tshaj plaws uas "Made in Germany" commands hauv high-kawg e-bike ntu.

 

2.2 Belgium: Tus nqi hluav taws xob siab tshaj plaws hauv Tebchaws Europe

Belgium tau ua tiav qhov siab tshaj e{0}} tsheb kauj vab nkag mus hauv Europe hauv 2019, nrog rau cov tsheb kauj vab hluav taws xob suav rau51%ntawm tag nrho cov tsheb kauj vab muag. Belgium kuj tau tshwm sim los ua tus thawj coj hauv kev ceev pedelec (siab-ceev e-bike) ntu, nrog kev muag khoom loj hlob33%hauv 2019 kom ntes tau 4% kev lag luam. Raws li tib lub teb chaws nyob sab Europe nrog rau txoj cai lij choj rau kev ceev pedelecs, Belgium kuj tau los ua EU lub lag luam loj tshaj plaws rau hluav taws xob mopeds, nrog rau16,000sau npe hauv 2019-a56%xyoo-dhau- xyoo nce.

Lub teb chaws

E-Kev muag tsheb kauj vab

Qhia tawm ntawm Total Bike Sales

Kev ua lag luam yam ntxwv

Lub teb chaws Yelemees

1.36 lab

31.5%

Kev lag luam loj tshaj plaws hauv Tebchaws Europe, muaj zog xa tawm

Netherlands

423,000

42%

Sib sib zog nqus cycling kab lis kev cai, paub tab infrastructure

Belgium

238,000

51%

Siab tshaj plaws hluav taws xob tus nqi, ceev pedelec tus thawj coj

*Source: LEVA-EU *

 

2.3 Txoj Cai Kev Lag Luam Reshape Market Dynamics

2019 tau cim qhov kev hloov pauv tseem ceeb hauv EU txoj cai kev lag luam rau Suav e-bikes. Thaum Lub Ib Hlis Ntuj Tim 18, 2019, European Commission tau tshaj tawm txoj cai tiv thaiv - pov tseg thiab kev tawm tsam ntawm e- tsheb kauj vab los ntawm Tuam Tshoj. Qhov cuam tshuam ntawm kev ua lag luam dynamic yog tam sim ntawd thiab ua rau:

  • EU imports ntawm e{0}} tsheb kauj vab los ntawm Tuam Tshoj poob los ntawm660,000units hauv 2018 rau107,000units hauv 2019 - ib qho kev poob qis dua80%
  • Lub caij no, e- tsheb kauj vab xa tawm los ntawm Taiwan (Tuam Tshoj) mus rau EU tau nce mus rau338,000units, ib80%xyoo-dhau- xyoo nce
  • Nyab Laj tau tawm los ua qhov thib ob -qhov loj tshaj plaws, xa tawm ze li ntawm155,000units
  • Qaib ntxhw exports loj hlob ze li ntawm 5.5-fold, mus txog kwv yees li13,000units

Qhov tseem ceeb, tus nqi nruab nrab ntawm e- tsheb kauj vab tuaj ntawm Taiwan (Tuam Tshoj) yog€1,055, thaum tus nqi nruab nrab rau cov khoom los ntawm Tuam Tshoj mainland poob rau€258, 42% txo. Qhov kev hloov pauv no qhia tau hais tias, nyob rau hauv cov nqi se, qis - cov khoom kawg pom tias nws nyuaj rau nkag mus rau European lag luam.

Export Keeb Kwm

2019 EU Ntshuam

Yog Change

Tus nqi nruab nrab

Taiwan (Tuam Tshoj)

338,000 units

+80%

€1,055

Nyab Laj

155,000 units

+1.1%

-

Tuam Tshoj Mainland

107,000 units

-84%

€258

Qaib ntxhw

~ 13,000 units

+450%

€500-660

Switzerland

-

-

€1,714

*Source: LEVA-EU *

 

III. Fais Scooter Kev Lag Luam: Sib Koom Wave Ua Tau Raws Li Kev Cai Lij Choj

3.1 Kev Lag Luam Loj thiab Kev Loj Hlob

Raws li ResearchAndMarkets, 2019 European hluav taws xob scooter thiab maus taus kev lag luam raug nqi ntawm$284.2 lab, nrog kev kwv yees kom ncav cuag$758.5 ​​lablos ntawm 2025, sawv cev rau kev loj hlob txhua xyoo (CAGR) ntawm27.6%. Qhov kev cia siab ntawm qhov kev cia siab no tau tsav los ntawm kev nruj zuj zus ntawm EU thiab lub teb chaws emissions txoj cai, ua ke nrog txoj cai txhawb nqa ntsuab mus.

Hauv Fab Kis, tag nrho kev muag khoom ntawm Tus Kheej Lub Teeb Hluav Taws Xob Tsheb (PLEVs), suav nrog hluav taws xob scooters, hoverboards, thiab cov khoom siv zoo sib xws, ntau dua.605,000 unitsNyob rau hauv 2019. Txawm hais tias qhov no sawv cev tsuas yog nce 5% tshaj 2018, nws tau kos npe rau400%nce piv rau 2016, qhia txog kev lag luam nthuav dav hauv xyoo tas los no.

 

3.2 Kev Sib Tw Peev Ntawm Cov Neeg Ua Haujlwm Sib Koom

2019 pom kev sib tw peev txheej hauv kev sib koom hluav taws xob scooter. Cov neeg ua si nyob sab Europe thiab Asmeskas -raws li cov neeg sib tw tau koom nrog kev sib tw ua lag luam hnyav.

Swedish tus neeg teb xov tooj Voi ntse tsa$30 labthaum ntxov 2019 thiab tau tshaj tawm tom ntej -scooters uas muaj cov roj teeb uas hloov tau. Fabkis startup Dott tshaj tawm ib€ 30 labSeries A nyiaj txiag puag ncig thaum Lub Xya Hli, coj los ntawm EQT thiab South African xov xwm loj heev Naspers. Cov nyiaj tau npaj tseg rau kev nthuav tawm ob lub tshiab hloov pauv tshiab - roj teeb scooter qauv thiab nthuav dav nws e- kev lag luam xauj tsheb kauj vab hauv lub hlis tom ntej.

Tus neeg ua haujlwm

2019 Nyiaj Txiag

Strategic Focus

Voi (Sweden)

$30 lab

Swappable roj teeb, tom ntej no -gen scooters

Dott (Fabkis)

€ 30 lab

Swappable roj teeb, e- tsheb kauj vab expansion

Tier (Lub teb chaws Yelemees)

-

Kev koom tes nrog Munich Transport Authority

Qhov chaw: Reuters *

 

3.3 Regulatory Landscape: Lub Munich Case Study

Hauv 2019, sib koom hluav taws xob scooters cim lawv thawj 100 hnub hauv Munich, lub teb chaws Yelemees. Raws li kev tshawb fawb los ntawm McKinsey, tsuas yog 100 hnub,rauCov neeg tsav tsheb scooter-Bird, Circ, Hive, Lime, Tier, thiab Voi- tau xa mus dhau2,000sib koom scooters thoob plaws lub nroog.

Cov ntaub ntawv qhia tias txhua lub scooter ua tiav qhov nruab nrab ntawm kwv yees5.5mus ncig ib hnub, nrog rau qhov nruab nrab mus ncig ua si ntawm txog2km ua. Tier txoj kev koom tes nrog Munich Transport Authority (MVG) qhia tau hais tias kev sib koom micromobility tuaj yeem ua tiav ntau dua li kev sib tw nrog kev thauj mus los rau pej xeem, ua ib qho cuab yeej tseem ceeb rau "thawj- mais thiab kawg- mais" kev sib txuas.

Txawm li cas los xij, cov teeb meem kev tswj hwm kuj tshwm sim. Qee lub nroog tau tshem tawm cov ntawv tso cai ua haujlwm vim muaj kev txhawj xeeb txog kev nyab xeeb. Dott tau siv txoj hauv kev sib txawv, dhau los ua thawj tus neeg ua haujlwm muab kev sib tsoo dawb thiab thib peb -kev pov hwm kev lav phib xaub rau cov neeg siv hauv Fabkis thiab Belgium.

 

IV. Cov neeg tsim khoom siv niaj hnub nkag: SEAT Unveils First Electric Motorcycle

Thaum lub Kaum Ib Hlis 2019, Spanish automaker SEAT tau nthuav tawm nws thawj lub tswv yim maus taus hluav taws xob, e-Scooter, kos npe rau kev nkag ntawm cov tuam txhab tsheb ib txwm siv rau hauv hluav taws xob ob- lub log tsheb.

Tsim nyob rau hauv kev koom tes nrog Silence, lub fais maus taus featured ib11 kWmmotor, sib npaug a125cc uainternal combustion engine, nrog rau sab saum toj ceev ntawm100 km / hthiab 0-50 km / h acceleration lub sij hawm ntawm3,8sn ib. Nws qhov ntau tau ntsuas ntawm114km ua, nrog tus nqi them tag nrho xwb€0.60-0.70. Rau cov neeg caij tsheb hauv UK, raws li ib xyoos ib mais ntawm5,000 mais, cov nqi hluav taws xob txhua lub lim tiam yuav yog kwv yees li£1.

SEAT txoj kev nkag tau pom tias yog ib feem tseem ceeb ntawm Volkswagen Group txoj kev nthuav dav micromobility. Cov pab pawg yav dhau los tau nthuav tawm tag nrho cov hluav taws xob plaub - lub tswv yim log hu ua Minimo.

Chaw tsim tshuaj paus

Qauv

Cov ntsiab lus tseem ceeb

Kev ua lag luam Positioning

SEAT

e-Scooter Concept

11kW lub cev muaj zog, 100 km / h sab saum toj ceev, 114 km ntau

125cc sib

Piaggio

Vespa Elettrica

2kW nruam (4kW ncov), 100 km ntau, € 6,390

Premium nroog scooter

Nyob ntsiag to

S01

7kW lub cev muaj zog, 115 km ntau, lub roj teeb hloov pauv

Kev tsheb hauv nroog

Qhov chaw: Reuters, Electrek *

 

V. Kev Lag Luam Tsav Tsheb thiab Kev Sib Tw

5.1 Cov Tsav Tsheb Loj Loj

  • Txoj Cai Incentives: Tsoom fwv Italian faib$11.34 lab(€ 10 lab) rau hluav taws xob scooter yuav nyiaj pab. Fabkis tau muab nyiaj pab ntau txog€3,543rau hluav taws xob ob- log tsheb (nrog roj teeb ntau dua 10 kWh) rau cov tuam txhab uas muaj tsawg dua 50 tus neeg ua haujlwm. Thaum Lub Kaum Ob Hlis 2018, Madrid, Spain, pib muab€886nyiaj pab rau hluav taws xob maus taus luv nqi hauv qab€9,440nrog rau sab saum toj ceev tshaj 70 km / h.
  • Shared Economy Impact: Kev nthuav dav ntawm kev sib koom scooters tau txhawb nqa pej xeem kev paub thiab lees txais cov kev daws teeb meem hluav taws xob.
  • Tightening Emissions Regulations: Kev nruj zuj zus ntawm EU thiab lub teb chaws emissions qauv tau tsav cov neeg siv khoom mus rau lwm qhov hluav taws xob.

 

5.2 Cov kev sib tw tsis tu ncua

  • Ntau Yam Kev ntxhov siab thiab Infrastructure Gaps: Kev them nyiaj tsis txaus tseem yog ib qho teeb meem loj rau kev lag luam loj hlob.
  • Lub Sijhawm Them Ntxiv: Muab piv rau ob peb feeb yuav tsum tau refuel ib lub tsheb ib txwm, lub sij hawm them rau hluav taws xob ob- log tsheb tseem ntev heev.
  • Tus nqi siab dua: Txawm hais tias tus nqi khiav lag luam qis dua, thawj tus nqi yuav khoom ntawm hluav taws xob ob- log tsheb tseem siab dua piv rau cov qauv sib piv nrog lub cav sib xyaw.
  • Kev nyab xeeb thiab kev tswj hwm kev txhawj xeeb: Cov teeb meem kev nyab xeeb thiab teeb meem kev thaiv kev taug kev cuam tshuam nrog kev sib koom scooters ua rau muaj kev txwv txwv hauv qee lub nroog.

 

VI. Xaus: Saib Rau Hauv 2019

Saib rov qab los ntawm qhov kawg ntawm 2019, European hluav taws xob kev lag luam tau nthuav tawm cov duab tiag tiag: e- muag tsheb kauj vab tau tshaj li 3 lab chav tsev, nrog cov nqi hluav taws xob ntau dua 50% hauv Belgium thawj zaug; sib koom cov tswv lag luam hloov pauv ntawm "kev nthuav dav sai" mus rau "kev cog qoob loo hnyav," nrog cov kev tsim kho tshiab xws li cov roj teeb sib pauv thiab cov neeg siv kev pov hwm tau txais kev sib tw; thiab kev nkag mus ntawm ib txwm automaker SEAT taw qhia tias hluav taws xob ob -wheelers tau dhau los ua ib feem ntawm kev sib tham hauv kev sib tham.

Rau cov hom lag luam xws li KUKIRIN, 2019 sawv cev rau ob qho kev sib tw thiab lub sijhawm. Kev hloov pauv txoj cai hloov pauv kev lag luam hloov pauv, thiab cov tswv yim suav cov tuam txhab lag luam tau txais- txawm tias hloov kev tsim khoom mus rau Taiwan (Tuam Tshoj), Nyab Laj, lossis Qaib Cov Txwv, lossis kev txhim kho cov khoom lag luam zoo thiab tus nqi- yuav txiav txim siab lawv cov kev cia siab yav tom ntej hauv European lag luam.


*Qhov kev tshuaj xyuas no yog ua raws li ntau yam kev lag luam qhia thiab cov ntaub ntawv lag luam luam tawm xyoo 2019-2020, npaj los muab cov ntsiab lus keeb kwm rau KUKIRIN hom blog.*

 

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