Rau txhua qhov hluav taws xob scooter muag hauv Tebchaws Europe thaum nruab nrab xyoo 2020, muaj lub Hoobkas hauv Suav teb ua haujlwm ib puag ncig. Qhov kev thov tsis tau muaj dhau los tau ntsuas qhov kev txwv ntawm lub ntiaj teb cov khoom lag luam micromobility loj tshaj plaws, nthuav tawm nws qhov muaj zog thiab qhov tsis zoo.
Production Crunch
Txog rau lub Rau Hli 2020, qhov xwm txheej hauv Suav chaw tsim khoom lag luam yog qhov txawv txav. Cov khoom lag luam uas feem ntau ua haujlwm ib zaug tau hloov mus rau 24-teev ntau lawm. Cov kab sib dhos uas ib txwm xav tau peb hnub kom ua tiav cov lus txib tam sim no xav tau ib lub lim tiam lossis ntau dua.
SAVA, ib lub tuam txhab suav tsheb kauj vab muag hauv Tebchaws Europe los ntawm AliExpress, ua piv txwv txog qhov siab. Guo Zhenhe, SAVA tus thawj coj AliExpress tau hais tias "Kev txiav txim tau nce ntau dua 30% lub hli- dhau- hli txij lub Plaub Hlis," "Peb tau xa khoom tsis pub dhau peb hnub ntawm kev txiav txim; tam sim no cov neeg siv khoom tos tsawg kawg ib lub lis piam".
Sheng Milo qhov kev paub dhau los yog qhov ua tau zoo dua. Kev txiav txim hauv lub Tsib Hlis tau nce ob npaug piv rau lub Plaub Hlis. "Peb cov neeg ua haujlwm tau ua haujlwm tshaj sijhawm txhua hnub kom txog thaum ib tag hmo," Tus Thawj Saib Xyuas Haujlwm He Chong tau tshaj tawm thaum lub Rau Hli. "Kev txiav txim tseem tab tom booked tawm ib hlis ua ntej. Peb tau ua ob npaug ntawm peb lub Hoobkas chaw thiab ntiav neeg ua haujlwm sai li sai tau."
Kev Sib Tw tariff: Navigating Trade Barriers
Txawm hais tias qhov kev thov nce siab, Suav tuam txhab lag luam tau ntsib teeb meem loj. Txij li thaum Lub Xya Hli 2018, European Union tau txwv kev tawm tsam - cov haujlwm pov tseg txog li 84% ntawm Suav e- tsheb kauj vab, kev tiv thaiv kev ntsuas tsim los tiv thaiv cov tuam txhab European los ntawm qhov uas Brussels tau pom tias yog kev sib tw tsis ncaj ncees.
Qhov cuam tshuam yog stark. EU e- tsheb kauj vab ntshuam los ntawm Tuam Tshoj av loj poob los ntawm 660,000 units hauv 2018 rau tsuas yog 107,000 units hauv 2019-ib 84% poob .
Savvy Suav manufacturers nrhiav tau workarounds. Qee qhov, zoo li SAVA, tsim kev sib sau ua haujlwm hauv tebchaws Poland, qhov chaw ua haujlwm raug nqi siab dua tab sis cov kev txwv tsis pub dhau -2. Lwm tus tau hloov ntau lawm mus rau Taiwan (Tuam Tshoj), Nyab Laj, lossis Qaib Cov Txwv, uas tau ntsib qis dua lossis xoom EU tariffs.
|
Export Keeb Kwm |
2019 EU Ntshuam |
Yog Change |
Tus nqi nruab nrab |
|
Taiwan (Tuam Tshoj) |
338,000 units |
+80% |
€1,055 |
|
Nyab Laj |
155,000 units |
+1.1% |
- |
|
Tuam Tshoj Mainland |
107,000 units |
-84% |
€258 |
|
Qaib ntxhw |
~ 13,000 units |
+450% |
€500-660 |
E-Scooters: Ib Zaj Dab Neeg Sib Txawv
Hluav taws xob scooters tau ntsib kev lag luam yooj yim dua. Tsis zoo li e- tsheb kauj vab, uas raug rau txoj kev tiv thaiv kev tiv thaiv- pov tseg cov kev ntsuas, feem ntau e-scooters tuaj yeem xa ncaj qha mus rau Tebchaws Europe yam tsis muaj kev rau txim txhaum cai. Qhov kev sib txawv ntawm kev tswj hwm no ua rau e-scooters yog ib pawg txaus nyiam rau cov tuam txhab suav hauv Suav nrhiav kev nqis peev ntawm 2020 kev thov nce ntxiv.
Janobike, e- tus kws tshaj lij scooter, tau txais txiaj ntsig zoo. Lub tuam txhab siv cov tsev khaws khoom txawv teb chaws hauv Spain kom ua tiav kev xa khoom sai-24 teev rau cov neeg siv khoom Spanish, 3-5 hnub rau lwm lub tebchaws nyob sab Europe. Qhov txiaj ntsig zoo ntawm kev thauj mus los no, ua ke nrog cov nqi sib tw, pab Janobike khaws cov khoom lag luam tseem ceeb thaum lub sijhawm tawg.
Kev Ua Tau Zoo thiab Kev Ua Tau Zoo: Tus Tshiab Frontier
Raws li European kev thov tau nce siab, yog li tau soj ntsuam kev tswj hwm. German ABE ntawv pov thawj, Fab Kis txoj kev- txoj cai lij choj, thiab cov cai sau npe Italian txhua tus xav kom ua raws. Tuam Tshoj cov tuam txhab lag luam uas tau nqis peev los ua kom tau raws li cov qauv no tau sau cov khoom plig.
Rau cov hom lag luam xws li KUKIRIN, uas tau tsim ua raws li lawv cov khoom lag luam txij li xyoo 2010s, 2020 sawv cev rau kev siv tau. Cov tuam txhab uas tau kho cov kev cai nyob sab Europe raws li qhov kev xav tom qab pom lawv tus kheej raug kaw tawm ntawm qhov nrawm tshaj plaws - kev lag luam loj hlob, thaum cov khoom muaj ntawv pov thawj ABE- cov khoom pov thawj thiab cov cim CE tau ntes tus nqi hwm.
Saib tom ntej: Sustainability ntawm Boom
Cov neeg soj ntsuam kev lag luam nyob rau nruab nrab -2020 twb tau nug seb qhov kev nce siab puas yog nyob ruaj khov. Qee tus tau sib cav tias qhov kev nthuav dav yog ib ntus -ib zaug teb rau kev ntshai kis thoob qhov txhia chaw thiab tsoomfwv kev txhawb nqa uas yuav ploj mus raws li COVID-19 rov qab los.
Lwm tus pom ntev dua - lub sij hawm hloov cov qauv. Cov nroog nyob sab Europe tau siv qhov teeb meem mus tas li hloov chaw nyob ntawm txoj kev ntawm tsheb mus rau tsheb kauj vab thiab scooters. Cov tswv ntiav tau rov xav txog cov nyiaj pab kev mus los. Thiab ntau lab tus neeg nyob sab Europe uas tsis tau xav txog kev siv hluav taws xob yog tam sim no cov neeg siv niaj hnub.
Qhov kev pom zoo, txawm tias nyob rau lub Rau Hli 2020, yog tias thaum kev loj hlob ntawm tus nqi yuav nruab nrab, kev sib kis tau nthuav dav mus tas li hauv kev lag luam micromobility. Cov lus nug tsis yog seb qhov boom yuav xaus li cas, tab sis ntau npaum li cas ntawm qhov kev thov tshiab yuav ua pov thawj ruaj khov.
Rau KUKIRIN thiab lwm cov tuam txhab hauv Suav teb, qhov tseem ceeb yog qhov tseeb: kev tsim khoom lag luam kom tau raws li qhov xav tau tam sim no, tab sis nqis peev hauv kev ua tau zoo thiab ua raws li cov neeg siv khoom thaum cov nyiaj pab poob qis thiab kev ntshai yuav poob qis.
Xaus: 2020 as Inflection Point
Saib rov qab los ntawm hnub no, 2020 sawv ua qhov pom tseeb ntawm kev cuam tshuam rau European micromobility lag luam. Ua ntej muaj kev sib kis, hluav taws xob scooters thiab tsheb kauj vab tau loj hlob tsis tu ncua tab sis tseem yog cov khoom lag luam zoo rau cov neeg siv khoom thaum ntxov thiab cog lus rau ib puag ncig.
Tom qab 2020, lawv tau dhau los ua qhov tseem ceeb.
Kev sib kis tau ua tiav xyoo twg ntawm kev sib tw ib puag ncig tsis tuaj yeem: nws tau yaum ntau lab tus neeg nyob sab Europe sim ob - lub log hluav taws xob. Thiab thaum lawv tau ntsib kev yooj yim, kev txuag nqi, thiab kev ywj pheej ntawm micromobility, ntau tus yeej tsis rov qab los rau lawv ua ntej - tus cwj pwm kev sib kis.
Rau Suav cov tuam txhab xws li KUKIRIN, 2020 yog ob qho tib si kev sib tw thiab lub sijhawm. Qhov kev thov nce siab tau sim cov saw hlau xa khoom thiab nthuav tawm qhov tsis zoo. Tab sis cov neeg uas taug kev los ntawm kev kub ntxhov- tswj hwm qhov zoo thaum ntsuas kev tsim khoom, ua tiav kev ua raws li kev tswj hwm tus nqi- tau muaj zog dua, nrog kev nthuav dav kev lag luam thiab kev lees paub cov npe uas yuav txhawb kev loj hlob rau xyoo tom ntej.
